China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?
| Case Code: BSTR648 Case Length: 17 Pages Period: 1956-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : Inner Mongolia Yili Industrial Group Company Limited Industry : Food & Beverage Countries : China Themes: Business Level Strategies, Marketing Mix, Competitive Strategy,Sustainable Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On September 12, 2022, China-based Inner Mongolia Yili Industrial Group Company Limited (YilI) received two innovation awards at the International Dairy Federation (IDF) World Dairy Summit 2022 held in New Delhi, India. It was the only dairy manufacturer from among 144 entries to bag two awards for innovation. While the Yili Food Safety Risk Analysis Model received the ‘Innovation Award for Food Safety’, Yili Drinkable Cheese received the ‘Innovation Award for New Product Development’. Yili’s low-temperature sterilization and concentration technology and the Yili Cute Star precision nutrition formula innovation were also included as finalists for the awards in the “Innovation in Sustainable Processing” and “Innovation in Research & Development – Consumer Nutrition” categories respectively..
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